The Battle is On! Anheuser-Busch Suing Miller Coors


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You remember the Super Bowl ad when the Bud Light medieval castle had a huge barrel of corn syrup mistakenly delivered to them which then led them on a quest to deliver it to its rightful owner, which was in this case Coors Light. They had tried to deliver it to Miller Light, but their shipment had already arrived. It was Anheuser-Busch's humorous way of pointing out that their beer is not brewed with corn syrup. I confess that I am not someone who cares either way, but it was a point of distinction that A-B made about their beer versus their competition, and man did it blow up!

MillerCoors immediately responded via social media explaining that their beer does not have high fructose corn syrup and has fewer calories, fewer carbs and more taste than Bud Light. It didn't end with that. The National Corn Association also chimed in with a tweet that expressed their disappointment with Bud Light and thanked Miller Light and Coors Light for supporting their industry.

There's more....in an article from The Takeout (thetakeout.com), a U.S. District Judge ordered Bud Light just last month to remove the "no corn syrup" branding from all of its packaging, Per Brewbound. The article states that Bud Light has until March 2020 to unload its existing stock of this kind of packaging and is barred from printing any more boxes with "no corn syrup" on them.

That should end it there, right? Nope.

From the Associated Press, Anheuser-Busch is suing MillerCoors for illegally obtaining its confidential recipes for Bud Light and Michelob Ultra from one of their employees who used to work for Anheuser-Busch. The article says that Anheuser-Busch claims that "MillerCoors wanted the recipes because it was planning to retaliate for Anheuser-Busch's Super Bowl Ads".

The Super Bowl ad ran for 60 seconds, but the effects of that ad have been felt for almost 8 months. It will certainly last much longer. All we can do is sit back, grab a brew, and see what happens next. And what happens next? I don't know exactly, but I do know that the next Super Bowl is in about 4 months. There could be some really good commercials coming soon.

News Source:

Associated Press

Thetakeout.com

Delish.com